RETHINKING TECHNOLOGIESEdited by Verena Andermatt Conley, on behalf of the Miami Theory Collective, Minneapolis-London: University of Minnesota Press, 1993 (book review)
Art offers a fruitful ground for Françoise Gaillard to observe the evolution of the modernist enterprise. In her essay "Technical Performance: Postmodernism, Angst, or Agony of Modernism?" she is looking for an answer to the question whether "the wellsprings of art has really run dry" or it is the obsoleteness of our criteria for judging art that causes our incomprehension. The ghost of the negative aesthetics of modernity which describes the artist as an autonomous individual opposed to the society and defines his role as social criticism prevents us from justifying contemporary art which seems to be reduced either to an ironical reproduction of the mass media images or to a latter-day romanticism. A tendency of banalization, "kitschization", and loss of meaning characterizes postmodernity, a term with which we disguise our lack of understanding of the phenomena that while seeking forms only to produce aesthetic effects detaches the symbolical from its context and reduces art to pure signalism without an unifying project. Current theories blame the avant-garde for dissolving the aesthetic norms by putting the banal on a pedestal thus exhausting the creative powers of negativity. Gaillard rejects exhaustion theory arguing that modern art should be viewed in the light and as an inevitable consequence of the Renaissance ideal of man and of 17th century´s rationalism and, setting the problem in a broader social context, she claims that it is liberalism which having eliminated mystery, the absolute, and metaphysics had cut off the individual from transcendence dooming it to the persuit of the personal. Art in its present condition reflects this phenomenon. Thus the death of art is the sign of the death of all critical functions in liberal society. In the mass media din, it is left for the art to portray the subject´s quest for the lost transcendence with irony: like American writer Ballard does in his novel Crash, which is about a man who dreams of reuniting with transcendence in a fatal crash with media star Elizabeth Taylor, Scott Durham argues completing the analysis of art with hyperreality and televised representation. (Ágnes Ivacs) |